Director of Marketing Operations  

mySidewalk’s next Director of Marketing Operations will have the ability to switch between big-picture thinking and detail-oriented execution. This person is a skilled storyteller who understands how to architect a repeatable marketing engine for acquiring new customers. With a knack for cross-team collaboration and passion for data analysis, our Director of Marketing Operations will pull together teams across the company to create a robust customer acquisition model that drives sales performance.

 

The kinds of problems you’ll help us solve:

  • How do we track and optimize demand generation efforts to drive key business results?

  • How do we drive sales enablement and push urgency in our sales cycle through well-positioned marketing materials?

  • How might we optimize current tools (i.e. CRM, Salesloft, Mailchimp) to drive urgency in our sales cycle and maximize opportunities in our customer lifecycle?

 

How you’ll solve those problems:

Drive demand generation efforts through smart experimentation and ruthless analysis.

  • Align go-to-market messaging, lead collection efforts and weekly outbound cadences to exceed quarterly pipeline goals.

  • Develop a reporting system that captures nuances of demand generation efforts to better drive quality and quantity of new deals

  • Gain an understanding of current and potential revenue opportunities to align marketing materials for future offerings.

Sharpen and package tools for sales & customer to tell the mySidewalk story.

  • Work with customer and sales team members to develop content (case studies, sales/product decks, emails) that competitively position materials in the customer experience journey.

  • Develop key relationships with product owners internally to craft, test, and develop a go-to market strategy for new products.

  • Test, measure and hold accountable sales development representatives in utilizing these materials to meet key lead generation goals

Align current marketing technology toolkit to hit quarterly sales goals.

  • Understand, test and align marketing technology to drive a consistent process and track quarterly demand generation efforts

  • Tighten data gaps in reporting between systems and work to align our marketing toolkit around one customer lifecycle that drives revenue goals

  • Analyze and report out to leadership on weekly progress toward quarterly revenue goals

You’ll help us solve those problems if you:

  • Are highly motivated and bring your energy to marketing communication, strategy and project management

  • Are both an innovator and activator who continuously evolves through hands-on experience

  • Possess adaptability and maturity to work within a team or fly solo on projects large and small

  • Strong writing and copy editing skills preferred

  • Can establish key relationships across teams

  • Can switch between the big picture and tactical implementation in the same day, with the desire to make tactics as strategic as the next great idea

  • Have a breadth of marketing experience, preferably in the SaaS or government sector

To apply, email [email protected] 


Not sure where your skills fit in? No problem. We’re more focused on finding smart, talented individuals passionate about our business than someone to fulfill a role. Email your resume to [email protected] and tell us why you’re passionate about mySidewalk.