Director of Marketing Operations
mySidewalk’s next Director of Marketing Operations will have the ability to switch between big-picture thinking and detail-oriented execution. This person is a skilled storyteller who understands how to architect a repeatable marketing engine for acquiring new customers. With a knack for cross-team collaboration and passion for data analysis, our Director of Marketing Operations will pull together teams across the company to create a robust customer acquisition model that drives sales performance.
The kinds of problems you’ll help us solve:
How do we track and optimize demand generation efforts to drive key business results?
How do we drive sales enablement and push urgency in our sales cycle through well-positioned marketing materials?
How might we optimize current tools (i.e. CRM, Salesloft, Mailchimp) to drive urgency in our sales cycle and maximize opportunities in our customer lifecycle?
How you’ll solve those problems:
Drive demand generation efforts through smart experimentation and ruthless analysis.
Align go-to-market messaging, lead collection efforts and weekly outbound cadences to exceed quarterly pipeline goals.
Develop a reporting system that captures nuances of demand generation efforts to better drive quality and quantity of new deals
Gain an understanding of current and potential revenue opportunities to align marketing materials for future offerings.
Sharpen and package tools for sales & customer to tell the mySidewalk story.
Work with customer and sales team members to develop content (case studies, sales/product decks, emails) that competitively position materials in the customer experience journey.
Develop key relationships with product owners internally to craft, test, and develop a go-to market strategy for new products.
Test, measure and hold accountable sales development representatives in utilizing these materials to meet key lead generation goals
Align current marketing technology toolkit to hit quarterly sales goals.
Understand, test and align marketing technology to drive a consistent process and track quarterly demand generation efforts
Tighten data gaps in reporting between systems and work to align our marketing toolkit around one customer lifecycle that drives revenue goals
Analyze and report out to leadership on weekly progress toward quarterly revenue goals
You’ll help us solve those problems if you:
Are highly motivated and bring your energy to marketing communication, strategy and project management
Are both an innovator and activator who continuously evolves through hands-on experience
Possess adaptability and maturity to work within a team or fly solo on projects large and small
Strong writing and copy editing skills preferred
Can establish key relationships across teams
Can switch between the big picture and tactical implementation in the same day, with the desire to make tactics as strategic as the next great idea
Have a breadth of marketing experience, preferably in the SaaS or government sector
To apply, email [email protected]
Not sure where your skills fit in? No problem. We’re more focused on finding smart, talented individuals passionate about our business than someone to fulfill a role. Email your resume to [email protected] and tell us why you’re passionate about mySidewalk.